3 Reasons For Your Personal Training Business To Not Fight Goliath
Don’t try to compete with Goliath
There’ll always be someone bigger than you! That applies equally to your personal training business, but the good news is – it doesn’t matter; there’s enough business there for you if you pitch it right.
Let the Goliaths of the fitness business go stomping about their merry way; we prefer the David approach, picking off the opportunities as we go. Here’s why:
1. The Demand Is Already There
Presumably you’ve identified what you do best and have already started to build a market for your talents and skills in your niche.
The demand is there so don’t turn your back on it or take your eye off the ball just because Goliath down the road is doing something different; you can’t compete with him; focus on feeding the “starving crowd” with high quality performance and information and over-delivery of services, because that feeds you; it grows your business and generates the much-needed cash-flow, which all businesses need in order to thrive, especially when starting out.
2. Goliath Fishes With A Trawler in the Ocean; David Fishes With a Spear in a Bucket
If you only have a spear with which to fish it doesn’t make sense to compete with trawlers in the ocean does it? You’re much more likely to catch a fish by using your spear in a bucket that’s swarming with fish; even though there are far more fish in the ocean and you see Goliath out there every day catching boat-loads, you don’t have the resources to compete on that scale.
Such is the case with your personal training and coaching business.
3. The GP and the Specialist
Becoming a leading light in your area is much easier if that area is smaller and more specialised.
Take the example of the GP and the specialist doctor; the latter commands higher fees by focusing on one or two areas that he or she excels in, rather then being the jack of all trades and master of none.
With the areas of personal training, mentoring and coaching, you should not try to be everything to everyone in an effort to grow profits; know what you’re good at, develop ways of expanding your products and services based upon your skills, over-deliver to clients, market yourself smartly and constantly and grow your business that way, built on strong, lasting relationships with your customers.
That’s not to say don’t keep improving your skill-set and learning new things, but your business will benefit by focusing efforts on a highly targeted database of contacts; you can build this by offering op- ins on your web site for a free report or video, in exchange for them leaving their email address.
Growing your reputation amongst this targeted crowd will yield dividends in the long run.
If you have any observations or experiences with your own personal training business carving a niche out in your local area, then please feel free to share your comments below!