How Jobs Can Help Your Personal Training Business!
Jobs - Apply his lessons to your PT Business
There are lessons for all personal trainers, coaches and mentors in the sad recent passing of Apple founder Steve Jobs.
In fact there are aspects of his life that every person on the planet can learn from; but he wouldn’t want you to believe what I say or what anybody else says – he was all about thinking for yourself and using your own brainpower to come up with your own conclusions.
Here I highlight a few things that Steve Jobs means to me, anyway.
Steve Jobs set out to change the world through his innovations and few would argue that he didn’t achieve that. He aimed BIG and achieved BIG.
What allowed him to achieve his vision was a rare combination of technology, sales and marketing, management and design skills all coming together in perfect co-ordination under one company roof.
But the point is that you have to have the vision in the first place.
He liked to keep his eyes fixed beyond the horizon, rather than just on what was happening around him and he had an uncanny knack of being able to see what demand would arise and creating and shaping products to meet that demand earlier and better than most of the others.
Commitment and Focus
It is clear that Steve Jobs was an unabashed self-publicist – it was his way of getting noticed and making sure he got what he want. Whilst this can back-fire for some people, for Jobs it became an important virtue that kept him and his company in the limelight, aided by some captivating presentation and marketing skills.
But what you don’t see on the stage at the Apple launch is the doggedness and perseverance it took to get there; the hours, days, week, months and years of hard work that went into creating the little tablet or iPhone 4S before your eyes.
Steve Jobs and his team weren’t just lucky and struck gold – they made it happen.
Even when the “Big C” word was thrown at him, he used his illness to drive him on; he remarked how once you have been diagnosed with cancer, there is no fear that can take hold of you because you are already naked to your own mortality.
Fear is the greatest reason people don’t fulfill their potential and Jobs decided very early on that he would not be subject to it; he knew how fear can play out – preventing people from taking risks, from pushing boundaries, from challenging, from pioneering new frontiers; real innovators and visionaries often have to “fly by the seat of their pants” with no safety net underneath; there is no Plan B often times! But they conquer the fear and forge ahead.
The lesson for us is obvious – play safe, tread water and “go with the flow” or meet the fear head on and become master of it, rather than letting it master you; take calculated risks, go against the grain, challenge and test, create something new, go forward fearlessly and with purpose.
As personal trainers and professional coaches think of all the “take aways” from this mindset; how it can empower us; how that empowerment can be passed on to our clients.
If Steve Jobs is looking down he may ask you personal trainers and professional coaches some questions, like:
What’s your vision?
How are you going to shape your business to meet a future demand?
How are you going to conquer your fear to make your vision a reality?
These are all poignant questions if you want to change the world and create a legacy that people will remember for decades and centuries to come. What’s your personal training legacy going to be?
,learn to coach